Zero Scrap Value

One Horse Shay. Image Source: Wiki.

We all have to die one day. Since the '60s in the west, death has no longer been considered a part of the social contract, so people don't talk about death and dying the way they used to. Instead, they talk about not dying, about cheating the Reaper - as though anti-ageing and potentially not dying at all somehow is the next stage after your retirement package. They do this rather than face mortality with dignity.

This blog sometimes explores anti-ageing from the perspective of the most high profile Baby Boomers who are interested in the topic. They are ever in search of the Fountain of Youth. For a different point of view, I asked my dad and his friend, both tough old septuagenarian Silent Generation fellows, about death. They liked Dennis Hopper's ad for retirement planning, pulled after his death from cancer in 2010, where Hopper sits at a crossroads and says, "Ya gotta have a plan."

The Ameriprise financial planning ad, aimed at Boomers, runs:
"So here you are, a little confused. Did you think the road to retirement was an expressway? Come on, this isn't some random road trip. Your dreams are out there somewhere. You can't start this journey without knowin' where you're goin'. You my friend, you need a plan." 
 You can see it here on Youtube. You can see other Ameriprise ads aimed at Boomers, here and below.
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